Polco partners with WNA to offer Wisconsin newspapers valuable readership data
MIDDLETON, Wisconsin — Since October, the online civic engagement platform Polco has partnered with the Wisconsin Newspaper Association to equip newspapers across the upper-midwestern state with...
View ArticleFight fear and negativity with positive points — and, oh yes, facts
Newspapers need more relevant facts. The battle for eyeballs and ad dollars is won by the media team that makes the best case. In spirit, The Relevance Project maintains that newspapers win hands down....
View ArticleThe cost to all citizens in a community when a newspaper closes
There are many aspects to the value of a community having a local newspaper serving its community. The financial health of these newspapers has been challenged in recent years with the loss of local...
View ArticleNNA members can now poll their readers and automatically break down the...
Polco is here to help newspapers better engage their readers and provide NNA members with enhanced data and insights on each member’s particular market. The service comes at no cost to members, and the...
View ArticlePublishers remain resilient
If you think weekly newspapers believe digital dollars are their meal ticket, think again. Revenue still rests largely with print advertising. Even during a pandemic. And don’t get any wrong ideas. The...
View Article2020 STATE OF NEWSPAPERS
Comparing the health and ownership of papers to previous years
View ArticleDMi Partners Benchmark Study: Early Engager Strategies that Signal Subscriber...
BRIAN MCKENNAVice President of Strategic Partnerships at DMi Partners ZACH LABENBERG Vice President of Client Strategy at DMi Partners Every major email newsletter publisher faces continuous pressure...
View ArticleNNA/NNAF Readership Survey 2022 (members only)
The survey of 1,000 adults from rural and urban communities across the U.S. conducted for the National Newspaper Association and NNA Foundation of Pensacola, Florida, voting habits, news consumption,...
View ArticleNewspaper readers are voters; voters ‘hungry’ for...
FOR IMMEDIATE RELEASEContact: Kate Decker, kate@nna.org HARRISBURG, Pennsylvania — In monitoring current events and political updates, community newspapers continue to grow in trustworthiness (7.38/10)...
View ArticleReadership survey 2022 ads available
The 2022 readership survey had good findings for staffs of community newspapers. House ads — designed by Tatiana Ryland of the Watonga (Oklahoma) Republican — are available to NNA member newspapers...
View ArticleSurvey says we're divided about our rights — and First Amendment could...
GENE POLICINSKISenior Fellow for the First Amendment | Freedom Forum A new survey shows we like using our First Amendment freedoms – but also raises questions about whether we understand or accept how...
View ArticleBuilding a Winning Local Media Sales Playbook
In the digital era, direct selling is dead. The modern media buyer no longer has the appetite for product monologues from overzealous salespeople. In fact, a recent survey of 3,000 advertisers by...
View ArticleMarketing mail accounts for 57% of US household mail, US Postal Service study...
Households in the U.S received 104.2 billion pieces of mail last year, but sent out only 7.1 billion pieces, according to the recently released Household Mail Study by the U.S. Postal Service....
View ArticleRural America is growing older faster than urban America; one in five rural...
THE RURAL BLOGInstitute for Rural Journalism and Community Issues, based at the University of Kentucky "For the first time, more than one in five rural Americans is over the age of 65," reports Chuck...
View ArticleTo build trust and your audience, show how much you care, not just how much...
The national headline on stories about the latest poll on the news media and democracy were about its finding that half of Americans believe national news organizations deliberately “mislead, misinform...
View ArticleThe secret to growing papers is giving the readers what they want
Earlier this month, I traveled about an hour from my home to conduct focus groups for a weekly newspaper in Tennessee. Focus groups come in all sizes and shapes. This particular focus group was a...
View ArticleMetro Creative shares ideas to BOOst Halloween revenue
Metro Creative recently shared a National Retail Federation statistic; Americans spent a massive 10.6 billion on Halloween alone in 2022. Here, Metro shares some ideas to help your local advertisers...
View ArticleLocal newspapers rank higher than national mainstream media, Gallup poll finds
You’ve undoubtedly seen Gallup’s latest dismal findings about media credibility. The public has less faith in major metropolitan newspapers and cable news outlets, Gallup said. The good news is that...
View ArticleQUALITY CONTROL: THE POWER OF HIGH-QUALITY DATA IN CHALLENGING TIMES
MARK MCCORMICKThe Magazine Manager Market disruptors like AI, increased costs, and skill shortages are affecting businesses across all industries, and according to a new study by Experian, 87% believe...
View ArticleResidents still want local news, will pay for a good product
Editor's Note: This column is adapted from a longer article to be published in Northwestern University’s 2023 State of Local News Report. On Sept. 5, The Hutchinson News in central Kansas greeted...
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